Min Lee
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SANRIO KOREA, 2015

In 2015 I began to working for Sanrio - best known for the character Hello Kitty.  My major task there was to design and approve items that would be used for future branding opportunities; one being the major re-design of South Korea's "Traditional Style" Hello Kitty and Friends that would be sold as future souvenir products.  Throughout my time with Sanrio, I was overseeing outside marketing requests, designing banners, bags, stationary and cosmetics for pop-up stores as well as creating logo design for a newly-dubbed animation, Jewel Pet.  

Hello Kitty artwork for Potpourri og LG

Artwork for Christmas event of 2015